How to use Google Reach Planner to create effective YouTube campaigns
One of the most exciting features in Google Ads is a tool called Google Reach Planner. Google Reach Planner is a powerful tool that allows brands and agenc... Read more.
Sales Sheets vs. Content Marketing for Indie Game Developers
When it comes to marketing your indie game, it can be a daunting prospect. Just like game development, the nature of the industry, and audiences themselves, mar... Read more.
The Efficacy of Content Marketing: Why Do You Need to Create Content?
When it comes to your overall marketing spend, content marketing is the most cost-effective method. Content marketing is the SEO side of search marketing, and a... Read more.
The imminent death and rebirth of the agency network model
There is a common misconception that big agencies are slow and do not innovate. This could not be further from the truth. Today, large agency networks employ... Read more.
Digital Advertising Glossary: Concepts, Metrics and Terms
The following article is a great beginner’s guide to digital advertising. It features key concepts and metrics that help us measure and evaluate campaigns.
... Read more.
What is the next stage in the evolution of Big Data?
2020 has been an eventful year to say the least. We’ve had to deal with massive bushfires in Australia, a dangerous and deadly escalation between the United S... Read more.
5 Brands Taking Real Action On Social Issues
These companies are using their influence and resources to support marginalized communities
Today’s brands already know what they need to do to win mar... Read more.
