Currently, we have an average of $40,000 to $60,000 in ad spend per month.

The first step is to audit your Facebook account. This audit will look at the account structure (campaigns and ad sets), custom audiences, catalog and XML feeds. We will review your sales and ROAS results from past and current campaigns.

We will review your bidding and optimization strategy and determine whether there are areas that can be improved.

In order to do this audit, we would need read-only access to your Facebook account.

The audit will produce a concise document that will present insights about optimization opportunities.

The next step is to create a long-term strategy with specific objectives and milestones.

One of the most important factors that will determine the success of our joint effort is whether you are comfortable with sharing how your business operates. In other words, we enjoy working with clients who share with us their pain points, whether it is low margins on specific products or high logistic costs for certain categories. This will help us build a strategy that not only grows your business but does it in a way that mitigates your pain points.

As with our work in Google and Bing, we want to focus on metrics that improve your business performance. In other words, we prefer to look at metrics related to online purchases and ROAS/ROI.

Our remuneration structure is dependent on your monthly ad spend and your industry. There are three approaches: a monthly retainer, a percentage on ad spend or a hybrid model that combines the two. As an agency, we are also picky in what types of clients we want to work with.