How to create an organic carousel post on Facebook in 2024

By January 8, 2023November 5th, 2023Resources, Social media
How to publish an organic carousel post on your Facebook page

This short guide will help you create and publish an organic carousel post on Facebook.

This is not the only method of accomplishing this goal. However, the step-by-step process that we will outline below will help you create and publish a carousel post quickly and easily.

If you are completely new to Facebook advertising we suggest going to Meta’s official study resources after reading this guide.

First, let’s start with the prerequisites:

  1. You need content and advertising rights to a Facebook page
  2. You need to have access to an ad account

Let’s create a carousel post on Facebook!

  1. Go to your Meta Business Manager account and open an ad account
  2. Create a dummy campaign, ad set, and ad.Create a Facebook ad campaign
  3. If you do not wish to run a paid campaign and would rather just post a carousel organically, please make sure to pause the campaign and/or the ad set.
  4. Create the carousel ad as you would for a standard campaign on Meta
    Create cards for your Facebook carousel ad
  5. You can add a unique URL to each card just as you would when creating any carousel adAdd headline and descriptions to each card in your carousel
  6. Please DO NOT add a call-to-action button (e.g. Learn More) as they are likely to glitch the post. Also, do not add multiple primary texts as they may also cause bugs.Please do not add a call to action button
  7. Once you are done with your carouse ad, please publish the campaign
  8. Then, click on the left menu and scroll down to Page posts (under Engage customers)Open the menu on the left sideScroll down to the Page posts menu item
  9. If you get a prompt asking you to go to Meta Business Suite, please click on the cancel button (it will be the gray button in the prompt window).
  10. Make sure to select the correct Facebook page from the drop-down menu in the upper right corner
  11. In the menu on the left side, please select Ad PostsSelect ad posts menu item
  12. Select and review the carousel post that you wish to publish on your page.
    Select and review the carousel post that you wish to publish on your page.
  13. You can schedule the post for a later date or publish it immediately. Please note, that if you schedule the post it will not be shown in Meta’s Business Suite Planner. We hope this will be fixed someday, however, as of January 2023 you cannot see the post scheduled via this interface in the Planner.Click schedule or publish on your carousel ad
  14. You’re readyYou have successfully published your carousel post organically. Congrats!

Carousel posts can be creative, engaging, and effective at driving traffic to your website.

It is a shame that Meta has made it difficult to publish them as organic posts. So, we hope that you found this guide helpful.

If you are looking for an agency to help you run Facebook ads, feel free to reach out to us.

Kristin Stoyanov

Kris is digital marketing professional with over 15 years worth of experience. At Metric DS, he helps B2B and B2C brands reach their business results.

Kristin Stoyanov