A straightforward approach

At Metric, we have a no-nonsense approach to our work. We simply want to get stuff done.We strive to be a true strategic partner to our clients and to be fully invested in their success.

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Founder

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Kristin Stoyanov

Kris has over 14 years of experience in digital marketing. He is a certified Meta Blueprint professional.

He has developed comprehensive digital strategies for companies in various business sectors.

In 2015, he was tasked by Ogilvy Group Bulgaria with building an agile and adaptive digital media agency.

Our story

Metric was founded in January, 2015. Our moonshot was to build a world-class digital agency that could compete with the big players. We’re still working on this moonshot.

Today, Metric is a full-service digital agency with a staff of 20 employees. We are based in Sofia, Bulgaria, but we manage campaigns across multiple geographic markets including Germany, Czech Republic, Greece, Poland, Romania and others.

We understand that running a business today is challenging and our world is far more interconnected and complex than ever before. Our team is smart, resourceful and straightforward.

Blog

Resources

How to effectively study and successfully pass the Meta Blueprint certification exam

Meta Blueprint, formerly known as Facebook Blueprint, is a knowledge resource hub that helps students, small businesses, digital agencies, and brand marketers learn about Meta products and technologies and demonstrate…
Resources

How we use Basecamp to supercharge our project management capabilities

Basecamp is the best value-for-money project management and collaboration platform available today. Its list of features, great user experience, and fair pricing have made it the perfect choice for agencies,…
Trends

5 Digital Marketing Trends to Watch in 2023

The global digital landscape is continuously and relentlessly evolving. Every aspect of the industry is constantly changing and digital marketers have no choice but to keep up. On a macro…
Resources

What is The True Cost of Facebook Advertising?

Viewability on Facebook and Instagram have always been low, but when we analyzed over a billion ad impressions we learned that it's worse than we thought. Essentially, only 11% of…

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