Every year ad fraud costs advertisers billions of dollars. However, beyond fighting device farms, click injections, SDK spoofing or bot and emulators, brands also have to deal with whether their ads appear in content that is appropriate.
Brand safety refers to issues related to the content where your ads will appear. Simply put, you want your ads to appear in articles or videos that are safe for work and do not feature specific topics that you believe are inappropriate for your brand.
The key to fighting ad fraud is to use the right platforms.