Use ad verification to ensure brand safety and to eliminate fraud

Invest in the right tools to ensure the right environment for your ads.

Send us a brief

What is brand safety and ad verification?

Every year ad fraud costs advertisers billions of dollars. However, beyond fighting device farms, click injections, SDK spoofing or bot and emulators, brands also have to deal with whether their ads appear in content that is appropriate.

Brand safety refers to issues related to the content where your ads will appear. Simply put, you want your ads to appear in articles or videos that are safe for work and do not feature specific topics that you believe are inappropriate for your brand.

The key to fighting ad fraud is to use the right platforms.

What tools do we recommend for brand safety and ad verification? What is their benefit?

We recommend using Integral Ad Science (IAS) or MOAT.

Either of these tools will provide crucial information such as:

  • Viewability across desktop, mobile, app and video
  • Impressions delivered in specific types of content and percent of unsafe inventory
  • Out of geo impressions (outside of your target location)
  • Invalid traffic from sophisticated and general fraud
  • Engagement metrics for video advertising such as how many impressions were in full view or were watched with the sound on
  • Completion rate for video ads

However, the most important benefit of ad verification tools is the capability to block impressions delivered in unsafe content.

For example, if a publisher’s 1st party ad server decided to display your ad in an article related to tobacco or alcohol or violence, IAS will simply block this impression. In other words, your ad will not be shown.

All our clients have access to brand safety and ad verification tools.



What is The True Cost of Facebook Advertising? See How 3rd-Party Independent Measurement Can Help Brands and Agencies Make Better Marketing Decisions [2021]

Agenda: Executive summary Introduction About the audit Viewability and engagement data for Facebook Display Video Viewability and engagement data for…

How to create your first campaign in Taboola

Taboola is a content distribution and discovery platform with a global reach of 1.4 billion consumers. Taboola gives publishers a…

The Top 7 SEO Mistakes That Are Killing Your Traffic

It’s what we all want. Free organic traffic from search engines. Google, Bing, and the rest sending you thousands of…
Content marketing

Five DTC (Direct-to-Consumer) Brands Crushing It On Social Media

When it comes to Direct-To-Consumer (DTC) brands, social media can make or break a company. In fact, over 61% of…

Find out how we can help you scale your business and increase your sales.

Send us a brief