Oshee

OSHEE is an international brand with a strong presence in Bulgaria. The company has a rich portfolio of healthy beverages that are perfect for people who have an active lifestyle and who enjoy sports and the outdoors.

For OSHEE, we do community management for the brand’s local Instagram and Facebook pages and post a mix of content created by the central team as well as our photo and video content created by Metric.

Our resident DJ and sneaker vlogger Screamoe also curates the brand’s Spotify Playlist called OSHEE & Chill.

Check out, our latest ad for OSHEE below or read the case study.

Novanight

Novanight is a brand of Sanofi. Its core mission is to improve people’s quality and quantity of sleep.

As part of Ogilvy Group Bulgaria and on behalf of Mindshare Bulgaria, Metric DS has been responsible for the digital execution of all Sanofi campaigns between 2018 and 2021.

One of the highlights of our work with Sanofi came in 2020 when we were asked to create a digital-first campaign for Novanight. We had to increase brand awareness, help educate consumers on the importance of sleep and drive sales.

To accomplish this, we used social media influencers, native advertising and a strategic content partnership.

We created a short case study to demonstrate the sales impact (+37%) of our campaign.

AzYam

AzYam is a Bulgarian brand of frankfurters. Metric helped create the brand’s website that is home to dozens of beautifully filmed recipes.

Today, we create weekly recipes in partnership with Foodphotography.bg and upload them to the brand’s YouTube channel.

Along with the video recipes, we also maintain the brand’s Facebook and Instagram accounts which also focus on providing consumers with beautiful recipes.