Every year, Google makes thousands of changes to its search algorithm. Sometimes, it’s as many as 9 tweaks a day. Most are minor, but there have been at least 8...
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One of the most exciting features in Google Ads is a tool called Google Reach Planner. Google Reach Planner is a powerful tool that allows brands and agencies to estimate...
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When it comes to marketing your indie game, it can be a daunting prospect. Just like game development, the nature of the industry, and audiences themselves, marketing seems to be...
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When it comes to your overall marketing spend, content marketing is the most cost-effective method. Content marketing is the SEO side of search marketing, and according to HubSpot, 70% of...
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There is a common misconception that big agencies are slow and do not innovate. This could not be further from the truth. Today, large agency networks employ a wide variety...
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The following article is a great beginner’s guide to digital advertising. It features key concepts and metrics that help us measure and evaluate campaigns. This page will be continuously updated...
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2020 has been an eventful year to say the least. We’ve had to deal with massive bushfires in Australia, a dangerous and deadly escalation between the United States and Iran,...
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These companies are using their influence and resources to support marginalized communities Today’s brands already know what they need to do to win market share – make high-quality products,...
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